I'm going to take a quick break from my "Let's Unite, Not Divide" self and refer to this recent study on Mac v. PC users: "Research from internet ad network Mindset Media confirms the ad's personification of Mac users as "superior and self-satisfied."
Quote: ""This group has a sense of self-importance and tends to consider themselves extraordinary," says Sarah Welch, COO and co-founder of Mindset Media, adding that, since this group is so assured of its superiority, "I can see how [the guy in the commercial] isn't offensive to them.""
Shocking. No. Really.