Wilfordpalooza

I had a very long post all written out in my head about setting down roots and having a home that I can call my own for longer than a year and all the "A Ha!" moments related to settling down that happened at the Samhain ritual on Saturday night. But I self-edited. Because you all probably don't care and because I've got to muddle it over in my head some more to make all the pieces fit together.

But sufice to say, I had a great, albeit jam packed weekend. There's just not enough hours in the day. But I did manage to go for a 2 hour walk around Gloucester. The waves were gigantic thanks to the remnants of Hurricane Noel and, paired with a bright sky, it was a perfect day for sitting on the shore. I hung some plants, found the local esoterica shop and even got some cooking done. I was a busy girl.

I also knew that today would be a busy day at work. I'm finally working on a project but, unfortunately, we're still figuring a lot of the moving parts out. So a lot of it is drafting up copy variations and seeing what sticks.

But at lunchtime, I did get to take a break and enjoy Wilfordpalooza.

What? you might be asking. Well, let me explain.

One of our big accounts is a "Diabeetus" testing supplies company. And their spokesman is Wilford Brimley. And even though he's awful to work with, he still pulls in the response. And it's time once again for us to script a Wilford commercial.

In preparation, the team got together to review all of the old Wilford commercials to review what worked, what didn't, and possible reasons why.

And then we got to watch this. Enjoy. And, remember, it's all about a healthy diet, exercise and checking your blood sugar and checking it often!