Thursday, February 07, 2008

If The Shoe Fits

I've been mad at work putting together a creative pitch for a new shoe department in a regional "off price store." I find this fairly ironic.

Aside from the painted toenail fetish that strikes every spring, I am not exactly what one would call a GirlyGirl. I've alluded to my disregard for following fashion trends. And for someone who spends a fair amount of time in the gym and yoga studio, I just want my footwear to be comfortable. Besides, I'm so weird about money, I just can't rationalize spending gross amounts on shoes. (And, yes, I realize that spending it on books is no more practical. What can I say?)

Still, the project has had me spending lots of time online researching shoes and, specifically, women's obsession with shoes. (Or, at least the stereotype thereof.)

I've found this video which I think is hilarious even as it is fairly misogynist and vulgar. Warning, NSFW:

And while I can't say that I am tempted to go shoe shopping any time soon, it has caused me to examine my own actions and reactions to stereotypes. So, while I might be propagating a sexist generalization, at least I'm increasing my own self-awereness. Does that count for anything?